For the launch of 2FURN, we at FuturPhase developed the complete branding and webshop. The brand had to come across as powerful and reliable immediately, with a clear digital presence. Therefore, we opted for a sleek design and a webshop that works quickly, clearly and is focused on conversion.
From logo and typography to photography and color usage: each element contributes to a consistent brand identity. This is how 2FURN received an online platform that is not only stylish in appearance but also designed to be practical and user-friendly.
Because we were previously able to realize the branding and webshop for TEAK2, we could build on a solid foundation for 2FURN. We developed a recognizable design language that shows the link with TEAK2, while at the same time giving it its own identity.
The result is a visual family bond that strengthens both brands. In this way, the quality and recognizability of TEAK2 are maintained, while 2FURN clearly distinguishes itself as a fresh newcomer.
In addition to branding and web shop, we also provided the visual content. With photography and videos that stylishly present the furniture, 2FURN gets a strong presence in both the web shop and campaigns. These images form a consistent foundation for online and offline communication. This way, 2FURN has immediate access to powerful content that presents the brand professionally and future-proof.
Also outside of digital media, this client wanted their brand identity to stand out. Thus, we had the opportunity to provide the graphic design and printed materials for, among other things, work clothing, stickers, and banners. In addition to the graphic design, we also managed the printing in-house.
