On social platforms, you can segment your audience by interests, demographics and behavior. This way, you reach people who show interest in your products or services and can convert them through visual advertisements.
Create multiple versions of visuals & texts (A/B testing)
Use retargeting to address visitors who have already visited your site
Optimize for conversions (not just clicks)
The great advantage of social ads is precise targeting. Your ads are only shown to people who are truly relevant to your business. Through smart segmentation and data analysis, you reach not just a lot of people, but especially the right people. This means less wasted budget and more quality leads that are ready to take action.
